Creating Content


Creating content is essentially a full-time job.

In this industry, valuable content is non-negotiable. It’s a necessity.

Producing work that informs, motivates, and entertains has been my intent since day 1. And honestly, I love doing it.

I love sharing new workouts, effective exercises, nutrition advice, productivity hacks, and pretty much anything that could benefit my friends. It’s extremely rewarding.

But it’s also extremely exhausting.

For every perfectly placed picture, video, article, and podcast, there are hours of work behind-the-scenes.

Often, this process can get frustrating, repetitive, and overwhelming.

It’s frustrating when a well-researched, 1000-word article that took me nearly 6 hours to write gets less than half of the likes and views as a picture of me with my shirt off.

It’s repetitive to pull out my camera stand and set it up perfectly to capture every exercise in my workout (and then to open the same app every day to edit those videos).

I get overwhelmed when it’s 6:00 PM and I have yet to post my daily piece of content on Instagram.

I know that stressing about the caption or the filter of an Instagram photo sounds ridiculous, and is the very definition of a #firstworldproblem, but it’s a problem nonetheless.

Over the past two years, I have put out (what I believe is) a literal fuck ton of content. Since June 2016, when I released my very first blog, I have:
• Written 50+ personal blogs.
• Written 40+ published articles.
• Recorded 50 podcast episodes.
• Recorded 200+ exercise demo videos.
• Posted 800+ times on Instagram (an average of more than once per day).
• Written 1 eBook (#10weekstobeach)

I’ve also recorded about 15 vlogs...but we don’t talk about those.

During this time, consistency has been my best friend. I know that not every piece was a grand slam, but I was getting base hits day-in and day-out. But recently, I’ve been in a slump.

Since I put out 10 Weeks to Beach, my creative energy has been almost non-existent. Ideas will come, but the moment I sit down to expand on them, I lose all motivation. Its frustrating as hell.

So here I am, trying to take a bit of my own advice, and “just get a win.”

After not writing anything longer than a couple hundred words in a month, I’m articulating some thoughts. After not recording an episode of Saved By The Barbell since June, Justin and I just dropped a new episode. They’re not massive jumps, but they’re steps in the right direction.

Sometimes when we get in a rut, we think the only way out is by some monumental display of force. A grand slam that will send the crowd into a frenzy and make everyone forget about the slump. Really, we just need a few base hits.