Episode 15 - Local vs. Online Branding, Fitness Certifications & More!



9:00 – 23:00: Fitness Certifications

  • Kevin talks about finally taking his CPT exam.
  • The guys weigh in on whether or not fitness certifications are necessary.
  • Knowledge learned in the field vs. in a textbook.
  • Why the guys are against requiring trainers to have a 4-year fitness degree.


23:00 – 54:00: In-Person Training

  • Kevin explains his plans for doing more in-person training with youth athletes.
  • Justin discusses his current opportunity working with youth basketball  players.
  • The difference between establishing yourself in-person vs. online.
  • Kevin talks about his desire to run a fight camp for his MMA athletes.


54:00 – 1:10:00: Online Coaching

  • Why Justin chose to dive into online training.
  • How Justin has picked up methods from various trainers to create his own system.
  • Differentiating from other online coaches.
  • Taking constructive criticism to improve your product.