Episode 20 - No BS Brand-Building with Sal Di Stefano of Mind Pump Media




4:00 – 8:00: Sal Di Stefano Bio & Background

  • Sal’s humble beginnings as an 18-year-old personal trainer at 24 Hour Fitness.
  • Sal’s history managing and opening health clubs.


8:00 – 42:00: Building the Mind Pump Brand

  • The origins of the Mind Pump Podcast (and brand).
  • The raw, no-nonsense attitude that fueled the podcast.
  • How taking shots at Crossfit took the Podcast to another level.
  • Why “finding your flavor” is important for success in any field.
  • Tips from Sal for building a successful podcast- including sound quality and connecting with other podcasters.
  • The principles that work for “old media” also work for “new media.”
  • Why 1000 real followers are more valuable than 1 million fake followers.
  • The future of Mind Pump Media.


42:00 – 58:00: Buy or Sell

  • Sal weighs in on a number of controversial fitness topics including IIFYM, body part splits, and marijuana for athletes.


58:00 – 1:05:00: Sal’s Personal Training and Nutrition

  • Sal discusses how he has shifted his training and nutrition philosophy from a purely aesthetics-driven standpoint to a healthier approach.


1:05:00 – 1:08:00: The Fire Round

  • Justin and Kevin hit Sal with a series of random questions including one song he knows all the lyrics to and his first AOL screen name.